Media Kit

Flash Ad Units

 Leaderboard:

  • Dimensions – 728×90
  • File Type – GIF/JPEG/Flash
  • File size max – 30k
  • Max Loops – 3 loops, 30fps
  • Animation Length – 30 secs.
  • Flash Ad Unit Click Tag – on (release) {getURL(_level0.clickTag, “_blank”);}
  • Rich Media Accepted – Expandable, In-Banner Video
  • Rich Media File Size – 30k Initial load and up to 100k streaming, 1MB Total
  • Expanded Dimensions – 728×500
  • Rich Media Panels – (4) panels, 60K max per panel
  • Expansion Initiation – User Initiated – Click; Click or Mouse off to close
  • Audio Initiation – User-Initiated – Click Only
  • Lead Time – 3 Business Days / 5 Business Days for RM
  • Geo-Targeting – Yes
  • Additional Information – 3rd Parties may polite stream an additional 920K/961K if targeted to only high-bandwidth users; a close button must be visible at all times

Box:

  • Dimensions – 300×250
  • File Type – GIF/JPEG/Flash
  • File size max – 30k
  • Max Loops – 3 loops, 30fps
  • Animation Length – 30 secs.
  • Flash Ad Unit Click Tag – on (release) {getURL(_level0.clickTag, “_blank”);}
  • Rich Media Accepted – Expandable, In-Banner Video
  • Rich Media File Size – 30k Initial load and up to 100k streaming, 1MB Total
  • Expanded Dimensions – 550×250
  • Rich Media Panels – (4) panels, 60K max per panel
  • Expansion Initiation – User Initiated – Click; Click or Mouse off to close
  • Audio Initiation – User-Initiated – Click Only
  • Lead Time – 3 Business Days / 5 Business Days for RM
  • Geo-Targeting – Yes
  • Additional Information – 3rd Parties may polite stream an additional 920K/961K if targeted to only high-bandwidth users; a close button must be visible at all times

Half Page:

  • Dimensions – 300×600
  • File Type – GIF/JPEG/Flash
  • File size max – 50k
  • Max Loops – 3 loops, 30fps
  • Animation Length – 30 secs.
  • Flash Ad Unit Click Tag – on (release) {getURL(_level0.clickTag, “_blank”);}
  • Rich Media Accepted – In-Banner Video
  • Rich Media File Size – 30k Initial load and up to 100k streaming, 1MB Total
  • Audio Initiation – User-Initiated – Click Only
  • Lead Time – 3 Business Days / 5 Business Days for RM
  • Geo-Targeting – No
  • Additional Information – No expandable. 3rd Parties may polite stream an additional 920K/961K if targeted to only high-bandwidth users; a close button must be visible at all times

Homepage Marquee:

  • Dimensions – 200×82 and 400×82
  • File Type – GIF/JPEG/Flash
  • File size max – 30k
  • Max Loops – 3 loops, 30fps
  • Lead Time – 5 Business Days
  • Geo-Targeting – No
  • Additional Information – No Animation, No exclusive use of Wired black and white logo colors in the ad units

Blog Advertorial:

  • Dimensions – 620×580
  • File Type – Image (optional): max height of 300
  • File size max – 30k
  • Lead Time – 5 Business Days
  • Additional Information – Headline: 40 word max / Copy: 100 word max / Browser font size set by the user: default setting / SP Production will combine assets received to create this unit

Product Reviews:

  • Dimensions – 680×50
  • File Type – GIF/JPEG/Flash
  • File size max – 30k
  • Max Loops – 3 loops, 30fps
  • Lead Time – 3 Business Days

Third Party Ads

We accept rich media ad units from the following vendors:

  • AdShadow
  • Atlas
  • Bluestreak
  • Doubleclick
  • Eyeblaster
  • Eyewonder
  • Falk
  • Klipmart
  • MediaPlex
  • Pointroll
  • TruEffect

For Doubleclick, please submit DFA Internal Redirect for all site placements, and DFA Standard tags for all HTML newsletter placements.

For all other ad tag units, please supply Javascript tags for all site placements, and Standard tags or GIF/JPEG with click thru for all HTML newsletter placements.

Third Party Rich Media

We accept rich media ad units from the following vendors:

  • Bluestreak
  • Falk/Commflash
  • Eyeblaster
  • Eyewonder
  • Klipmart
  • Motif (Only when served via DFA)
  • PointRoll
  • United Virtualities
  • TruEffect
  • Unicast/Viewpoint

Ad Creative Policy

  • Secular Press has final approval for all ads with respect to content.
  • Secular Press reserves the right to remove an advertisement from its web sites at any time for any reason.
  • Changes to an existing campaign must be received at least three business days prior to the change.
  • All rich media ads must be served via one of the accepted vendors listed.

Pre-roll/Video

YouTube:

  • Dimensions – 300×250
  • File size max – 50k
  • Animation Length – 15 secs.
  • Lead Time – 5 Business Days
  • Geo-Targeting – Yes, Localized Countries, list available on Youtube.com by clicking on WorldWide link next to the YouTube logo
  • Additional Information – Please see additional YouTube notes, above. $10,000 minimum – can be 3rd party served, but no tracking pixels are permitted. Please see additional YouTube notes.

YouTube:

  • Dimensions – Overlay
  • File size max – 100k
  • Max Loops – 1
  • Animation Length – 10 secs.
  • Lead Time – 5 Business Days
  • Geo-Targeting – Yes, Localized Countries, list available on Youtube.com by clicking on WorldWide link next to the YouTube logo
  • Additional Information – Please see additional YouTube notes, above. $10,000 minimum – can be 3rd party served, but no tracking pixels are permitted. Please see additional YouTube notes.

Rich Media

 Interstitial:

 

  • Dimensions – 640×480
  • File Type – GIF/JPEG/Flash
  • Animation Length – 10 secs.
  • Rich Media Accepted – Super Rich Media
  • Rich Media File Size – 100K Initial; up to 200K can be streamed after; 1MB Total
  • Audio Initiation – User-Initiated – Click Only
  • Lead Time – 5 Business Days
  • Geo-Targeting – No
  • Additional Information – Close button must be visible at all times, creative must time out after 10 secs. Freq. Cap – 1 Impression Per Unique User Per 7 Day Period

Homepage Takeover Interstitial:

  • Dimensions – 640×480
  • File Type – GIF/JPEG/Flash
  • Animation Length – 10 secs.
  • Rich Media Accepted – Super Rich Media
  • Rich Media File Size – 100K Initial; up to 200K can be streamed after; 1MB Total
  • Audio Initiation – User-Initiated – Click Only
  • Lead Time – 5 Business Days
  • Geo-Targeting – No
  • Additional Information – Close button must be visible at all times, creative must time out after 10 secs. Freq. Cap – 1 Impression Per Unique User Per 7 Day Period, This is a Full Page Interstitial and must use the Wired “Advertisement” template

Premium Homepage Expandable Banner:

  • Dimensions – 1000×90
  • File Type – GIF/JPEG/Flash
  • File size max – 50k
  • Max Loops – 3 loops, 30fps
  • Animation Length – 30 secs.
  • Rich Media Accepted – Expandable, In-Banner Video
  • Rich Media File Size – 30k Initial load and up to 100k streaming, 1MB Total
  • Expanded Dimensions – 1000×350
  • Expansion Initiation – User-Initiated – CLICK TO EXPAND, after initial autoexpand.
  • Audio Initiation – User-Initiated – Click Only
  • Lead Time – 5 Business Days
  • Geo-Targeting – No
  • Additional Information – 3rd Parties may polite stream an additional 920K/961K if targeted to only high-bandwidth users; a close button must be visible at all times

JPG or static GIF

Sponsor Logo:

  • Dimensions – 88×31
  • File Type – GIF/JPEG
  • File size max – 10k
  • Lead Time – 3 Business Days
  • Geo-Targeting – Yes
  • Additional Information – No Animation, No exclusive use of Wired black and white logo colors in the ad units

RSS Ad Banner:

  • Dimensions – 300×250 or 468×60 or 468×120
  • File Type – GIF/JPEG
  • File size max – 15k
  • Lead Time – 3 Business Days
  • Geo-Targeting – Yes
  • Additional Information – No Animation

Newsletter:

  • Dimensions – 300×250
  • File Type – GIF/JPEG
  • File size max – 30k
  • Lead Time – 5 Business Days
  • Additional Information – Static Image Only , may provide 1×1 Tracking Pixels & Click Command